Article by Tony Ellis. – Visit Tony’s website at www.conceptioneering.co.uk

To introduce myself, I have been a professional toy inventor now for around 8 years, and have so far licensed 43 toy, game and gift products. Some have become global brands like ‘Cube World’ (manufactured by Radica/Mattel) and which is currently on sale all over the World.
You can find out more about us via an interview we did for the BBC – Click here
Where and how did it all start?
Based in the UK, my background has always been in electronic engineering, having worked previously in avionics, security, car and truck alarms, biometrics and early GPS systems.
My hobby was robotics and, in the late 1990’s, I started developing a sophisticated robot that could almost think for itself. The robot became to be almost like a family pet – it had learning algorithms and was allowed free roaming around the house.
In early 2000, when a visitor saw it one day, he was insistent that I had to show it to a toy company he knew. I made the phone call and (unbelievably for this particular industry) got an appointment the very next day with a major UK toy company.
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David Udy is the inventor behind ToolsAway a great little device that helps keep all your garden tools neat and tidy and in one place. The device was created for personal use but then David Udy decided to release it to the world.

